Often times, financial services professionals and their firms are not necessarily “news-driven” organizations. Well, our philosophy is . . . if you can’t beat ’em, join ’em. Rather than creating news around you, get yourself in the news!

Each quarter we produce a timely news campaign on a subject that highlights an advisor’s expertise and service offerings. Each campaign is designed to provide the media with a creative story concept, promoting the advisor as the go-to resource.

Campaigns are based on either a national news story localized to inform your specific community about what the story means to them or a calendar-based event tied to your service offerings.

The “In the News” program includes the following:

• A press release or media advisory on a timely subject, highlighting the advisor as the local expert. Sample questions are included in the release for the media’s reference, designed to demonstrate to media the advisor’s scope of expertise, as well as suggest topics that the advisor is available to comment on during a media interview.
• Backgrounder and suggested answers to sample questions. Advisors are provided all background information needed to understand the news value of the release, and what this information means to their local community. The suggested answers for the sample questions are included, so the advisor has the guidelines they need to flawlessly comment during a media interview.
• A tailored media list, including local print, radio, and television contacts (if applicable in your community), which includes journalists and producers in your area who would be interested in learning about, and possibly covering, the news campaign.

Advisors can choose to have an AdvisorPR representative perform any or all of the following services on their behalf, including distributing the news campaign in the media’s desired format, calling on media to follow up and build interest, working on behalf of the advisor as a publicist, strategizing with media for angles, writing and facilitating any requested scripts, coordinating interviews, providing media coaching to advisors, and collecting segments and/or articles for advisors after the articles are placed.

Advisors can choose to have AdvisorPR as PR counsel of record for any future and/or on-going PR initiatives.

Contact us today to get started!